ACR stands for Automatic Content Recognition. It extracts and identifies audio fingerprints (feature points) of multimedia contents and recognizes multimedia contents with database information accumulated in big data, and its source technology was independently developed by iPlateia.

As ACR's Fingerprinting method is totally based upon the original media sound without any modification of data, it provides linked data and other related service by recognizing original sound and synchronizing it with content. In the existing Watermarking method, additional indexing work should be done to each content in advance for recognition.

iPlateia’s ACR service is developed in the form of service such as technology, database, resource storage, and application that can be used anywhere in the world by utilizing cloud computing, and we are providing services in consideration of regional characteristics.

The optimized ACR technology can be used to recognize media content such as advertisements, shows and movies even in the offline environment. When the Internet is reconnected to the device, you can participate in promotions and events. Offline recognition technology enables it to provide flexible service even in unstable internet environments such as movie theaters, subways and airplanes.

iPlateia’s ACR technology stores a very small volume of audio data on users’ smart device to match it with contents and it provides faster recognition speed and stability with the highest level of indexing database design.

As iPlateia’s ACR technology identifies contents by analyzing audio features (pattern) without comparing media playback time, it provides fast and accurate service with lower server power usage.

iPlateia’s ACR technology overcomes previous technical limitations based on resistance to false recognition rate and noise environment and enable optimized recognition rate. By presenting new experiences that have never been feasible in the TV / radio / theater / outdoor advertising / digital content and advertising industries, we are innovating by integrating with big data and AI technology in the 4th Industrial Revolution era.

iPlateia’s ACR service offers a variety of reasonable and optimized billing plans. We put our best priority on maximizing customer value by reducing unnecessary costs and charging for the amount customer use only.

iPlateia’s ACR technology provides innovative services ranging from use cases that were considered to be available only in the online industry such as consumption patterns, executive effects, advertising effect reports, and monitoring for real-time media contents to on/offline integrated solutions like TV, Radio and outdoor advertising.